In our technology-driven media environment in which the consumer has access to satellite radio, cable or satellite TV, the internet and numerous print media outlets, the visibility of outdoor advertising allows the advertiser’s message to stand out. Further, even those who no longer commute still spend time on the road in order to run errands, attend events or dine.

 Consider the following statistics for Tampa Bay as reported by the Floirda Depratment of Trasportation. Outdoor advertising provides an excellent means of reaching the consumer in the Bay area. This is true both for the small businesses that operate locally, who can target consumers across the Bay area, as well as those larger businesses who operate regionally as well as nationally.  Indeed, because of the low cost per thousand exposures of outdoor advertising, it is an ideal advertising medium to those targeting the Tampa Bay area and beyond.

Tampa Bay Transportation Figures

• Tampa Bay residents travel 4.4 million miles every day
(Source: 2011 Florida Mileage Report, Florida Department of Transportation)

Vehicle graphics effectiveness statistics

• 91% of the people surveyed by the American Trucking Association (ATA) reported that
  they DO NOTICE words and pictures on vehicles.

• 75% reported that they developed an IMPRESSION of the company based on the
  vehicle graphics.

• 29% said they would BASE A BUYING DECISION on these impressions.