In this time of heavy competition and global communication that instantly allows people to share their opinions world-wide with the click of a button, I would suggest it be PRIORITY #1 in any company to figure out what your customers want, need, desire and expect. Define how you want your company to be remembered through the “Eyes of Your Customer.”  Make sure everyone in your company knows what that “definition is” and strives to do everything they can to make it happen.

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http://www.robertstevenson.org/robert-stevenson-blog/what-keeps-them-coming-back