This is one of two sections that will be "above the fold." That's just fancy talk for "you don't have to scroll down to see it." It will also likely be displayed in inbox clients that show a preview. This is the content that is sure to be seen by the most eyes. |
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This should still have some interesting nuggets. Just remember your subscribers will likely have to scroll down to see it and it probably won't be in the preview in their inboxes. |
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This is the other section that will be "above the fold." That's just fancy talk for "you don't have to scroll down to see it." It will also likely be displayed in inbox clients that show a preview. This is the content that is sure to be seen by the most eyes. |
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Make sure you close on a strong note. You want to leave a lasting impression. It's like the dessert of your email campaign. Leave them on a sweet note. |
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