Sake Professional Course Alumni Newsletter #15 August 2010
The Sake Professional Course Alumni Newsletter
A Medium To Keep in Touch - For Sake's Sake
August, 2010
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In This Issue Greetings
88 Rice Types
Big Boys Cooperate
Events - including SPC Portland in November!
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Greetings Alumni,
I hope you are all well.
Yet another record-setting hot summer. I hope you are comfortable in the midst of it.
It looks like I will move forward with another SPC, this one in Portland, in early November. Please be sure to pass the info on to all those you know that might be interested in learning about sake.
With a whole lineup of fall tastings just around the corner, it is time to hone the palate. And hope for cooler weather.
Hope you are all well,
Warm regards,
John
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88 Types of Rice on the 8th Day of the 8th Month
On the 8th of this month, Haruo
Matsuzaki – whom many of you know – gave the 88th running of his “Nihonshu
Shimin Kouza,” or “Sake Course for Ordinary Folks,” i.e. not professionals.
Matsuzaki Sensei is a good friend, but also, perhaps my most significant
teacher over these last 15 years. He does maybe two seminars a year now but
back in the day, maybe 11 or 12 years ago, they were monthly. I still have all
the notes…
But with his trademark dry sense of humor,
on this day he gave a sake rice seminar with sake from dozens of brewers that
collectively represented 88 types of rice. Not all official sake rice, mind
you, but 88 of ‘em. (Well, almost...) Eighty-eight rice types represented on the eighth day
of the eighth month.
Here, in a concise form, are some of the
more important points of the seminar that preceded the tasting, and some
discussions from brewers while tasting.
New
rice types are coming out all the time. Why?
Many reasons. One, to find a replacement
for Yamada Nishiki. Yamada is expensive, and while great, it does not grow well
everywhere. Brewers want something cheaper and closer but just as good.
Also, local rice gives more of a local
flavor, or at least a local tie and consistency, to sake. Using raw materials
from another region is pretty much a chink in the armor of regionality. One
Hokkaido brewer lamented how back in the 70s his company’s literature bragged that all their rice came from the main
island of Japan, none from Hokkaido. Bragged.
Now, their local Ginpu, is a major strain. But indeed they are coming out all
the time, these new local rice types. I must see ten every autumn in the
tasting season.
What
is so great about Yamada Nishiki anyway?
Sure, it is big, dissolves well, big
shinpaku and low fat and protein. Its flavor is full and billowing and
naturally a bit sweet. It rocks! But remember this: it also has massive
predictability. It has been around since 1936, and of the 1400 remaining kura,
over 1000 of them use at least some Yamada Nishiki.
What that means is tons of data, charts,
figures, numbers, history and experience are floating around. People know how
to handle the rice no matter what the harvest is like, or the water, or the desired
style, as there are veritable reams of data. No matter what they might face or want
to do, it has been done - and recorded - somewhere. This makes it much easier
to brew great sake with it.
Note, on top of new rices, many (OK… some)
new rice types are really just revived rices, ie. not grown for decades,
perhaps since before the war, abandoned by farmers for easier-to-grow and sell
table rice. Seeds remained in seed banks, but nobody was interested in using
them until some brewer decided to try.
Why do they bother with this? Because the
roots of the regions’ styles are often in those rice types, and if revived
these tendencies and stylistic hints can sometimes be brought to the forefront.
What
are the new rice types like?
Well, that depends. Matsuzaki Sensei
explained something I had long thought to be true: when sake from new rice
types come out, they are very often light, narrow in flavor profile, and tight.
No breadth or depth to them. This is because the brewers have no data with
which to work, so they are overly cautious when soaking and processing the
rice. What they want to avoid at all costs is big, rough, sappy, sloppy,
unrestrained flavor. They want to control it, to reign it in, to have it be subservient
to the toji’s will. And too much moisture leads to faster dissolving and/or
advanced mold growth (among a gazillion other things), which leads to those
bumbling flavors.
So brewers are cautious, conservative,
overly careful to not let the rice absorb too much moisture, or to dissolve too
fast. And this mean flavors that are tighter than they need to be.
One great example of this is Dewasansan,
that vaulted Yamagata rice. When it first came out about 15 years ago, it was
quite tight. Not bad, but lacked breadth. Now, it rocks as the brewers up there
have had a decade and a half to mess with it - and accrue data!
If
so many come out each year, where are they all now?
There are about 80 to 90 sake rice types
out there now. Offical sake rice
types, that is. There are many more that are good for brewing, and others that
are still used for kakemai, et al. But the answer to the above question is some
come and go. Some are abandoned, as they are too hard to grow or use in
brewing. Sometimes, they just don’t work out.
How
can one rice be “harder to grow” than another?
As one example of being hard to grow,
consider the venerable Wataribune, used in the sake of the same name, and
revived by the brewer, Yamauchi-san. He explained at the seminar that
Wataribune, a revived rice, has very strong “datsu-ryuu-sei,” which is a fancy
schmancy word that means the seeds fall off the stalks very easily. A good
typhoon will blow your stalks clean - there will not be much left to harvest or
brew with. The farmers joke that when they harvest with a combine so many
grains fly off that they end up harvesting one crop and planting the next at
the same time. All humor aside, you can see how each rice has its inherent
hassles.
While the sake, of course, were all great
and fun to taste, the content of the seminar was outstanding. To add to the
fun, by coincidence, there were 88 people in attendance. Dig that! And at the
end, we all asked about the 99th seminar, to be held September 9 of
some year in the future. It was hinted that the topic would be 99 yeasts. But
who knows…
(In a very Japanese way the seminar was
beautified by one minor imperfection: one sake did not make it so the seminar with
88 different rice types had only 87.Gotta love it.) |
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INDUSTRY NEWS: Big Boys Cooperate
In a sign of tough times, Gekkeikan and Kikumasamune form an unprecedented joint venture - a refreshing indicator!
A couple of weeks ago, Gekkeikan of Fushimi (in Kyoto) and Kikumasamune of Nada (Kobe) announced a joint cooperation venture. While niether huge in scale nor long-term, it is significant in that it is unprecedented.
What they have done is to together develop a 720 ml "yon-go-bin" bottle that has caps like a 1.8 liter
"issho-bin." The idea is to put the romance and tradition back in to sake but adapt it to the present, since almost one buys 1.8s anymore but restaurants.
The bottles also have a little gift, a magnet that looks like a issho-bin cap.You can see it hanging on the neck in the photo to the right. The gift will come with the first 60 thousand bottles and the campaign is expected to run through the summer. The sake inside is "Josen," or their top grade of futsu-shu (is that an oxymoron?). Y'all likely recall the big brewers make several levels of futsu-shu even.
So... big deal; I mean, it's a magnet, right? Well, OK, yeah, but the campaign is significant. As mentioned above, nothing like this has ever happened. I mean, these large companies are major competitors. And while they peacefully coexist, rarely if ever does anyone see cooperation between them. But this time, not only did they cooperate on the idea, but their PR departments are working together and their sales forces will travel together to pitch the stuff. And the goal is not to sell only this sake or promote cool magnets, but to improve the overall market and sales of all sake.
A couple of years ago, we saw the top seven makers team up to use a slogan "Nihonshu Shinbitai," or "Sake is good for your heart, beauty and body," a take-off on the Japanese expresseion "Shingitai," or "Heart, technique and body," implying the best way to internalize a craft or skill. But that was just a slogan. This is different...
Note, Gekkeikan is #2 in size, Kikumasamune is #7. Also, Gekkeikan's strength is in consumer sales for home consumption whereas Kikumasamune's forte is restaurant sales. So while they are competitors, they do not step on each other's toes that much.
Regardless of how much is sold, let us hope that the goal of improving sales for all sake is achieved. And, let us further hope that this spirit of cooperation for the greater good of the industry catches on to the other "O-teh" big brewers, and that they use their leadership and influence well.
I mean, just look at how happy these two guys look about it! |
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SAKE TOURS 2011
As many of you likely remember, at the beginning of this year I began a sake tourism project, basically run by Etsuko Nakamura, whom many of you know from Level I and Level II in Japan the past two years. That project will continue next year, going to Matsue in Shimane again, and into Akita as well. Both destinations have great appeal. Learn more about each here.
These tours are less sake-centric than, for example, SPC. But there is still plenty of sake-related experiences to be had.
Most relevant to you, there is a discount for all SPC graduates. Also, should you be in a position to help gather participants, there would be something in it for you as well. Please see Etsuko’s note and email address below.
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We started Sake Brewery Tours last year to promote sake tourism in Japan in a way similar to wine tourism in other countries. In 2011, we will return to San-in. In addition, we are adding a tour of the northern snow country of Akita. Both tours will start off with an educational session by John. Then, special moments only available through us are planned throughout: very personal time at the breweries, just-brewed sake with great meals, cultural exploration, and some quality onsen hot springs time.
Tour I: February 21 to 25 in Akita
Tour II: March 14 to 18 in the San-in (Shimane and Tottori) area
Please visit here for more information.
SPC Graduates Discount
Sake Professional Course graduates and one traveling companion receive 10% off the tour fee for 2011 Sake Brewery Tours. Visit http://saketours.com or contact Etsuko at etsuko@enakamura.net to register!
Sake World Sake Brewery Tours Early Sign-up Promotion
We’d like to take this opportunity to ask for your help to let other sake fans know about the tours by distributing promotional postcards, linking to our website (http://saketours.com), and putting information in your newsletter or on your Facebook. As a token of our appreciation for your support, we would like to offer you a reward and your customers or friends a discount. If you know a way to market the tours, please contact Etsuko at etsuko@enakamura.net
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ANNOUNCEMENTS AND EVENTS
Sake Professional Course Stateside, Portland Oregon, Early November
In early November, I will be running the seventh stateside version of
the Sake Professional Course in Portland, Oregon. It will run for three days, sometime between the 5th and the 9th, most likely being the 7th, 8th and 9th. But the dates are tentative yet for a couple of days.
It will most likely be held in the Mt. Hood Room of the Marriott Downtown Waterfront. That would be downtown, and on the water.
If you know of anyone interested in attending please have them email info@sake-world.com to inquire or reserve.
Also, for the first time, thanks to the cooperatoin of nearby SakeOne, the group will get to visit a sake brewery as part of the stateside course. This will of course tighten the schedule a bit, but will be worth it. On top of all that, Portland offers a rich sake night-life, so there will be venues set up for those interested each night.
Questions can of course be addressed to me, but for the first time I am having an assistant help me, and reservations should be sent to info@sake-world.com for that.
SPC II 2011
Thinking of attending? Please let me know soon...
As mentioned last month: SPC LEVEL II 2011 will be held in the second week of February next year. Last year, I thought there might be enough demand for two runnings of the course. Well, I was wrong. But on the chance that there might be this year, I would like to ask those that might be even remotely considering attending to send me a note to that purport, as it will at least let me get a feel for things.
So: if you think there is even a chance that you would attend SPC II 2010 in Tokyo next February, pleases shoot an email to me and let me know. Your cooperation is eagerly anticipated.
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Finally
If you are no longer involved with sake, God forbid, or for any other reason you prefer to not receive this email, then please let me know. Also: if you know someone that has taken the Sake Professional Course and has a new email address or is otherwise not getting this, or you prefer another yourself, please let me know that as well.
Until next month, please keep well, and enjoy your sake.
Regards,
John Gauntner
Sake World, Inc.
www.sake-world.com |
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