Jan-21-2010-Email-Copy-Copy - Benchmark Community

Mobile Marketing and Technology weekly newsletter

This week's newsletter is sponsored by Mventix

Not interested anymore? Unsubscribe. Having trouble viewing this email? View it in your browser .

In This Issue

Do Social Networks "Work" For E-Commerce?
In the Coming Mobile World, Context Will Trump Search
Mixed Messages on Mobile Media, Not So for Mobile Advertising and Marketing

Also Posted Recently

Sprint and Skiff Introduce E-Reader

Sprint will be providing network access for the Skiff Reader e-reader, to be made available later this year, for a price not yet announced. Sprint and Skiff will also launch a Skiff Store, where users will be able to find more digital content.

Apple, Google Look to Transform Mobile Advertising

At a deep level, the developing contests in the high-end smartphone business are less about the devices, and more about the applications and business ecosystems the devices will help to support.

"Every Firm Needs a Mobile Strategy," Forrester Says

2010 is likely to be the "year that every firms needs a mobile strategy," says Forrester Research analyst Thomas Husson.

"Mobile is simply too disruptive to merely have a year," Husson says. "I think 2010 will be a key year in mobile's transition to center stage in the digital marketplace."

Forward
Know someone who might be interested in the email? Forward this email to a friend .

Unsubscribe
If you no longer wish to receive this email please unsubscribe .

Week of January 17, 2010
Volume 1, Issue 2

Do Social Networks "Work" For E-Commerce?

Some 65 percent of users surveyed by ChoiceStream say they would buy more products from their mobile devices if it were easier to find products on them from trusted retailers. You might expect that to be the case.

In the Coming Mobile World, Context Will Trump Search

Mobile phones will be the dominant Web access device by 2013, outstripping computers in total units in use, researchers at Gartner now predict. Some 1.82 billion enhanced phones will be in use in 2013, compared to 1.78 billion computers in use. Gartner warns that companies neglecting to optimize their sites for mobile devices may be at a competitive disadvantage.

Mixed Messages on Mobile Media, Not So for Mobile Advertising and Marketing

There are some mobile trends nobody would much dispute, but prospects for mobile entertainment might not be among the areas where clear concensus exists. A survey taken by the Mobile Entertainment Forum Americas finds 58 percent of companies in the ecosystem believe revenues will grow 20 percent or more in 2010.