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MXM Event - How to manage BIGDATA cross-media
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Happy New Year! ( Year of the Dragon)
January MXM Series PRESENTS:
How to manage BIGDATA cross-media
Learn
how BigData Strategies are essential for your marketing future !
Big Data management has not only been a key strategy for major internet companies of the last decade, it is an essential part of any brand's marketing strategy. We are kicking off 2012 with one of the most important topics for marketers- Strategies and solutions for Big Data.
We lauched MXM in the second half of 2011. Our goal is to bring together thought-leaders from different channels of media to discuss and debate this accelerated convergence between mobile, online, social and traditional media that has engulfed us. After six sold-out events, we are excited about this kick-start and amazing speaker line-up for January 2012. Some of the event highlights in 2011 included Digital Signage Media Cross Media, Branded App Media Cross Media and Social Media Cross Media Mobile Screens. We are happy to have partners such as AdMonsters, Consumer Engagement Technology World, Ultralightstartups and AdGent Digital.
If you are a Publisher, Brand Marketer, Agency or Media Planning Executive, Strategist, Advertising Industry Executive or Creative Director, please join us to network, share ideas, find partnerships and learn new methods for enhancing and executing on mobile cross-media marketing strategies to build your business ROI.
What can brands and publishers do to leverage data management, analytics and strategy cross-channel (social, mobile, online, traditional)?
Data through the connected pipline is exploding. The big guns like Apple, Google, Microsoft, Yahoo, Amazon, Facebook, Twitter, etc. all been handing their own Big Data management for years and only recently have these technologies been making their way to other companies and enterprises. Especially for the media industry, from both publishing and advertising perspectives, data is key in navigating strategy, understanding consumers and is a critical part of the very basic fabric of understanding future growth. While everyone is trying to capitalize on the phenomenon, we thought this was a perfect topic to kick-off the New Year in 2012.
For this special MXM as we are honored to have Heidi Messer, Chairman Collective[i] (co- Founder of LinkShare), Horace Dediu, Founder, Asymco, Hilary Mason, Chief Scientist, Bit.ly and Sebastian Hempstead, VP, BrandWatch to bring us their knowledge and insight about the Big Data discussion. We will have also several leading brands and agencies to discuss how they tackled their own Big Data strategies with real cases and examples.
Learn More
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