In This Issue

• 40% Compound Annual Growth Rate
• Android, iPad Are Standouts in April Mobile Ad Impressions
• 23% of Marketers Embrace Mobile

Also This Month

Openbook:  The Anti-Hero of Social Media?

Okay, we’ve all experienced (or at least heard about) the privacy issues with Facebook and it seems like I have to log into my privacy settings every week to uncheck a new field or opt out of something else that I don’t want. I do believe Facebook has the best of intentions as it tries to provide a user friendly experience, protect user privacy, avoid regulatory scrutiny, and still find ways to be profitable. It’s not an easy balance and I feel for them; really I do. Sometimes a simple idea can become so over complicated during its’ execution that you often wonder if things were better off before you contemplated making any changes in the first place. Again, I think we’ve all been there. But as the search engines are hungry for content and Facebook is trying to maintain the aforementioned balance, a certain amount of responsibility must fall upon the service subscribers. I believe that’s actually the message behindOpenbook.

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Apple is Right About One Thing

Whatever else we might say about Apple's iAd network and its approach to creative formats, Apple likely will be in the forefront of a movement to wrap ads around fun and compelling user experiences, requiring more elaborate advertising creative investments featuring more immersive formats, often based on video content.

Over time, there should be a subtle movement towards messages that are not so much pushed at end users as pulled by them, as is true with so much else in the Internet, online and mobile environments. The example might be that advertisers refrain from using location awareness to simply push inducements at users whenever they pass by a Starbucks. That is going to feel like spam if repeated often enough.

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"Average" Mobile Ad Growth Rates Don't Tell You Much

One of these days we'll be breaking mobile advertising into one or two more logical categories, as more campaigns are produced in video or "game-like" categories.

As sometimes happens, "average" rates of growth are less helpful. Though messaging formats will grow at a compound annual rate of 18 percent, display will grow at a 51-percent rate and search ads grow at a 59-percent compound annual rate. Video and gaming-based ads are too small to measure, at the moment..

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Mobile Marketing Fact

With nearly 3.5 billion mobile phones in the hands of indivudals around the world, the mobile phone is clearly one of the most powerful communication and engagement mediums avaialble

Source: iloop

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