In This Issue
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New Jersey Transit Takes Google Wallet
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Mobile Payments, Sales at Inflection Point?
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Will Google Shatter Mobile Advertising Predictions in 2012?
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Free Conferencing Calling From Mobile Marketing and Technology
- Google Mobile Ad Volume Up Robustly
Also in This Issue
The next Mobile Payments Conference is scheduled to be in San Jose, CA in the spring of 2012. The location and exact dates are not available at this time. We will be sure to let you know as soon as it becomes available.
Please check back with us frequently at www.mobilemarketingandtechnology.com to find out more about our upcoming shows.
www.csi-businessmastercard.com
$30.5 Billion in U.K. Mobile Shopping by 2021, Says Barclays
October 17th, 2011 | Author: Gary Kim
British consumers will spend 19.3 billion pounds ($30.5 billion) by 2021 on purchases using their mobile phones, Barclays Corporate predicts.
Richard Lowe, Head of Retail and Wholesale at Barclays Corporate, also predicts that mobile commerce will grow by 55 percent over the next five years. Over half of shoppers already use their mobiles at some stage of purchasings.
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Google Wallet Adds More Merchants
October 17th, 2011 | Author: Gary Kim
American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us now allow Google Wallet users to pay and redeem coupons, or earn rewards points with a single tap of their near field communications phones.
The Google Wallet “SingleTap” system supports integrated offers in a “Featured Offers” section with discounts that are exclusive to Google Wallet. Today, these include 15 percent off at American Eagle Outfitters, 10 percent off at The Container Store, 15 percent off at Macy’s and an all-fruit smoothie for $2 at Jamba Juice. The discounts can be saved and automatically applied to user bills at check out.
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Dear Readers,
We are planning our next Mobile Payment Conference in San Jose, California in the spring. We are excited to see all of you there and we would also like to thank all of you for your positive feedback from the last show in New York.
Also,please check out our new web site that we have recently upgraded at www.MobilePaymentsShow.com. We would appreciate your feedback on it so we can deliver exactly what tyou are looking for. We have uploaded the presentations from the last show in New York,so please check it out now.
Marla Ellerman
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New Jersey Transit Takes Google Wallet
NJ Transit is the first public transportation agency to partner with Google Wallet, Google’s recently released contactless payment system. Using Google Wallet, NJ TRANSIT rail and bus customers have the option to use their smart phones to tap and pay for transportation tickets at select locations.
Now, NJ TRANSIT customers can use Google Wallet to purchase transportation tickets at New York Penn Station ticket vending machines and ticket windows, Newark Liberty International Airport Rail Station (AirTrain), on bus route nos. 6, 43, 80, 81, 87, and 120, and on some buses on the 126 line.
Currently, Google Wallet is available on Sprint’s Nexus S 4G phone and supports Citi MasterCard credit cards and a Google Prepaid Card.Read More
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Mobile Payments, Sales at Inflection Point?
This sure looks like an inflection point to me. It includes both mobile commerce (retail purchases) and use of mobile payments. Inflection points are important, as they tend to signify the point at which some new development starts to get rapid and mass adoption.
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Will Google Shatter Mobile Advertising Predictions in 2012?
October 17th, 2011 | Author: Gary Kim
Could Google grow its mobile advertising to $6 billion in 2012? Here’s the math. If Google’s present rate of sales were extrapolated for the next 12 months, it would represent about $2.5 billion. But the growth rate seems to have accelerated sharply of late.
Google CEO Larry Page says mobile revenue has grown 2.5 times in the last 12 months.
If that rate were to continue for the next 12 months, Google would then reach a run rate on the order of $6.25 billion by the end of the period.
Actual revenues would be shy of that figure, since the highest quarterly revenue would be seen only at the end of the year. Such growth would cause analysts to dramatically revise their forecasts By some estimates, all U.S. mobile ad revenues will reach only about 1.6 billion by 2012.
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Free Conferencing Calling From Mobile Marketing and Technology
Google Mobile Ad Volume Up Robustly
Google revenue now only increased 33 percent compared to a year ago, but mobile ad revenue now has a run rate of $2.5 billion annually.
Compare that with what eMarketer has forecast for U.S. mobile advertising overall, in 2012.
“We think mobile is near a massive volume inflection point,” says Susquehanna Financial Group analyst Herman Leung. “At these growth rates, we think mobile revenue could be larger than display (advertising revenue) by 2012.” That is a bold forecast, indeed.
Mobile ad network InMobi served 112.5 billion mobile advertising impressions across the globe for the quarter ending in July, a growth of 22 percent over the previous quarter, and smart phone growth is the primary driver. Mobile advertising at inflection point?llet.
www.mobilemarketingandtechnology.com
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