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Francesco Prato - Siemens |
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Dr. Francesco Prato, Director, Sales and Business Development, Siemens Communication Media and Technology, Austria
Francesco Prato is Director of Sales and Business Development at the Communications, Media and Technology (CMT) of SIEMENS Austria. Among his responsabilities, Francesco is coordinating Siemens CMT activities to market and identify business opportunities for mobile payment. He is also crucial in identifying strategic relationships and alliances required to build the mobile payment ecosystem in the different regions.
Upon graduation from the University of Pisa ( Italy) with a doctor degree in Information Science, Francesco has held several international senior positions mainly at Siemens and Philips – including U.S.A., Germany, Japan, Italy, and Austria – within the Sales and Marketing organization. During his stay in U.S.A. – Francesco has also obtained a postgraduate degree in Business Administration from the Webster University.
Submission:
Nowaydays, to roll out a mobile payment solution, huge investments upfront
are required, which leaves little budget for possible adaptions and
customizations. Furthermore, security and certifications issues need to be
solved before going live. On the other side, technologies like NFC are are
opening up new business opportunities in vertical markets can only be
addressed with a more cost-effective solution, without impacting security,
performance, reliability and scalability of the system. Therefore the
evolution of mobile payment in the Cloud is needed, in order to allow also
small and medium companies to deploy new value-added services anywhere,
anytime, any market, with any device.
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