August 27, 2010 - Volume 1 - Issue 32
What Mobile Payment Hurdles in U.S. Market Marketing
Mobile service providers, and payment transaction suppliers who dominate the market, are gearing up for a newly-competitive market in the United States and elsewhere in the "developed world."
It will be harder than some think, says consultant Alan Quayle. "In developed markets we're unlikely to see operators doing payments for anything more than digital goods bought through their stores," Quayle says. "We'll likely see Google, Paypal and possible Amazon dominate for online payments, of which mobile is just a channel."
The critical differences between developed and developing markets is the presence of a mature banking and payments infrastructure, as well as the 700 percent greater penetration of credit and debit cards compared to mobile phones, he says.
Outside of Japan, progress has been spotty. Mobipay, for example, is a mobile payment mechanism that allows customers to pay for goods through their mobile phone using a range of methods, e.g. credit cards, debit cards, or the operator's account.
Mobipay in Spain was trialed in mid-2002 and launched nationally in late 2002, but has only about 350,000 registered users and less than 1800 transactions are processed daily.
T-Mobile, Orange, and Vodafone supported for a couple years before shutting the venture down.
Read More»
back to top 
Retailers Looking at Mobile for In-Store Sales, Marketing
Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop. Part of the reason is that shopper satisfaction at retail stores is declining up to 15 percent a year, according to an ongoing IPG Media Lab study of more than 10,000 North American shoppers, and reported by the Wall Street Journal.
The new interactive retail technologies come as retailers are putting more emphasis on their in-store marketing efforts. Faced with increasing fragmentation in traditional media, marketers hope to connect with consumers when they are in a place where they can make a purchase immediately.
Companies spent about $19.4 billion on in-store marketing in the U.S. last year, down about 10 percent from 2008, according to Veronis Suhler Stevenson Partners. By 2011, the firm expects spending on in-store growth to accelerate.
Read More»
back to top
Promoted Tweets Lead to 50% Engagement Increase for Zecco"
Online brokerage Zecco has been using Twitter's "Promoted Tweets" feature and says it got a 50 percent increase in engagement, compared to regular messages posted on Zecco’s Twitter account. Zecco sampled 50 promoted Tweets over the past two months as part of the study.
Some of the tweets, which are centered around financial market commentary and new product offerings, even saw a 200 percent to 300 percent increase in engagement, the company sayslesser value.
Read More»
back to top
www.mobilemarketingandtechnology.com |