Heart of Business: Phelps Agency: Integrated Marketing & Unique Corporate Structure |
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Phelps Group is listed as one of the best places to work in Los Angeles, and Joe Phelps is considered the longest running CEO of an independent agency in the city.
For 35 years, Phelps Group has excelled in propelling major companies into the spotlight with their advertising campaigns, which includes those for Dunn Edwards Paints, Whole Foods, Panera Bread, and Panasonic. The key to their success is not just through their excellent advertising strategies, but it is by the innovative way the company internally functions.
On the show, we talked to Phelps about his journey from band drummer to CEO, why companies should do away with departments, and how to pick and choose the best opportunities. Enjoy! |
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Dorothy Le
Heart of Business |
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Tech Tip
Just like how Phelps Group integrates advertising with PR, you should do the same with all aspects of your own marketing -content, social media, CRM, etc. So get integrating!
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Extra Credit
Phelps Group is a member of several top industry and trade associations, including the American Association of Advertising Agencies (AAA) and Business Marketing Association (BMA) |
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