When it comes to deliverability, getting your email from point A to point B (from you to your customers' inbox) is only half the battle. The rest is about whether or not they decide to click on it, read it, and then do something about it.
For this week's Round Table, we sat down with Benchmark's executive team to discuss what are all the factors in making sure your emails are bringing in actual engagement, and therefore results for your business. Some aspects to consider are list segmentation, targeting your emails for each segment, a good subject line, and more.
On the show, we talked to the team about how to handle climbing bounce rates, why it's important to know the origins of each email recipient, and how to approach a reengagment campaign. Enjoy! |