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Estadisticas Marzo 2010

by Las Palomas Beach & Golf Resort on Apr 20, 2010

Statistics for Units in the Rental Pool

March 2010

Here are the March statistics for units in the Rental Pool.

1. Room Night Production

In March, Owners reserved 34% of our room nights and 66% was produced by Operadora, Year-To-Date the Owner proportion of the reservations is 30.5% and the balance, 69.5% was reserved by Operadora. Our emphasis on E-Commerce is starting to show results with 159 room-nights being booked through sites such as Expedia and Travelocity. We expect this segment to increase production throughout the year.

2. Average Rate Information

In this chart we also added the E-Commerce average rate. As can be seen from the information depicted, E-Commerce has the lowest rate since they are given a lower Net rate than regular Travel Agencies. Owner’s average rate for March was $185.37 and $185.55 year-to-date. Operadora’s average rate was $205.68 for March and $206.00 year-to-date.

3. Room Nights Sold per Room Type

The same four types of condos are the most popular both in March and Year to Date – due also to the fact that there are more of these than the other 8!

March was a good month, especially during Spring Break and Easter Week.

Phase I rentals reflect the same tendencies seen at the resort as a whole with the one and two bedroom units having the most room nights.

In Phase II we also have the one and two bedroom units that have more rentals, besides being more popular there are also more of them.

4. Source of Business by City and State

Once again we can clearly see that in the month of march, business from most of the U.S. cities is well below last year’s statistics and this tendency will probably continue throughout the year since we have increased promotion in Mexican cities to try and make up for some of the loss of business from Arizona. The year-to-date numbers still show more US business but this is due to the first two months of the year that we hardly had any Mexican business. Tijuana and Mexicali business has increased specially due to the ease of travel on the new Gulf Coast highway.

The same comments apply to the Source of Business by State statistics both for March as well as year-to-date.

We saw a large increase of travelers from Baja California (Tijuana, Ensenada and Mexicali) as well as from Chihuahua (Ciudad Juarez and Chihuahua City), Sonora (Hermosillo, Ciudad Obregon and Caborca) and a slight increase of guests from California & Colorado.

As you all probably know, we are staring a new promotion coming May of 2010, our;

Summer All Inclusive Package

You will be receiving a newsflash together with this report with an explanation of the package’s rates and an easy to read matrix that gives you the price per person in all types of units.

In addition, we are making some adjustments to rates again this year. One of the main segments we will be targeting both in the US and the Mexican markets will be the Groups and Conventions Segment. We believe that with competitive rates we can divert Corporate, Incentive, Religious, Medical Conventions and other business that is currently going to Los Cabos, Mazatlán, Guaymas and San Carlos to Puerto Peñasco. Even though at this point in time it is difficult to close on some of these groups due to the lack of airline transportation to the destination we are told that by June or July we will have regular flights from Chihuahua / Ciudad Juárez to Puerto Peñasco and on to Tijuana or an Hermosillo to Peñasco to Phoenix flight with Aeromexico. The airport is also negotiating with a US based airline to begin flights later on in the year.

We are also continually promoting The Links at Las Palomas with our sales team being present at various tournaments such as Los Lagos in Hermosillo and the Club Campestre in Tijuana and Ciudad Juárez. We have also visited various clubs in the Tucson and Phoenix area distributing flyers and information about Las Palomas.

That’s all for now, should you have any questions or comments please do not hesitate to contact us!

Best regards

Arturo Freihofer

General Manager