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Marketing a real estate property is one of the most difficult things to do in business today. The competition is brutal, partly because online listings generate most of the leads.
Almost every property buyer today begins there search online.
So, it can be really hard to stand out from the pack.
That’s why differentiating property listings through high-quality photography and video pays huge dividends. Today, the latest marketing weapon in real estate is the use of dramatic camera drone photography & video tours in online listings.
Some agents claim that drones are the most important new technology to enter real estate marketing since the internet.
It’s easy to see why.
Using flying cameras, real estate photographers are producing dramatic, sweeping shots of landscapes, ocean and mountain vistas and seamless fly-arounds of gorgeous home exteriors.
They are also taking shots of homes never before imagined,
Like… flying down onto a property from 200 feet in the air; highlighting the details of a large, expensive property in dramatic form; then, flying fast 2 feet above a driveway right up to the front door…
So how do real estate agents and brokers benefit from using camera drones in their marketing, in the real world?
Using a modern ready-to-fly camera drone like the
Phantom 4, you can create dramatic shots very easily(almost on auto-pilot) by combining GPS-programmed flight paths with automatic point-of-interest camera targeting. Well-designed drone camera shots not only look incredibly professional, they can generate a sense of aweand interest that you simply can’t get from ground-based photography.
A camera drone can literally fly into a home through the front door, and travel throughout every room, creating a far more natural virtual tour than station-based photography can.
Landscaping, pools, walking paths and back yards are important to many buyers. So are nearby parks and schools.
Aerial photos & video bring these advantages to life.
Using drone videos and photos to market your properties shows prospective sellers that you take advantage of every opportunity to make their property look awesome – and to stand out.
It’s a well-known fact that listings that look better and provide more information, sell better.
Compared to shooting aerial photos from a helicopter or a fixed wing aircraft, drone videography is far cheaper – and easier to arrange.