• Film is always ready for grab shots in any light
  
• Wide exposure latitude for "goof-proof" shooting
• Great color with no computer expertise required

• Beautiful slides
  

• Impressive black & white enlargements
  

Dear ,

Believe it or not...film is far from dead!

First, it was students who became freshly enamored with its magic.

Then, we started seeing serious photographers and even pros switching from digital and going back to film...at least for some of their pictures.

In this newsletter we'll take a fresh look at film's benefits. They may surprise you!

Should you bring your trusty 35mm camera and lenses out of retirement ... if only to shoot a roll or two?

Maybe...

We never stopped processing film. So, if you're game to shoot film we're ready to develop it.

This June & July we have a special offer that will give you free Picture CDs. (So you can get great prints and still have digital images.)

See the details at the end of this newsletter! 

Benefit #2: You May Already Own A Film Camera & Lenses 

My guess is that somewhere in your home is a 35mm camera and a collection of fine lenses. Why not use them?

• Think of film as just one more tool in your photographic tool box. You wouldn't use a screwdriver for every job.
  

• My recommendation: Use film in addition to your digital photography.

• Your camera is paid for. A roll of film costs just a few bucks. So, why not use film where it makes sense? 

Should Pros Use Film?

For event photography I think most pros are better off sticking to digital. Your work flow through our ROES printing system is very easy. So, I don't see any big advantage to shooting film for most of your work.

Places where film images make sense for pros:

• Pros using a photo-journalistic style often mix some digitized film shots with their digital camera images.
  
• For a "retro" look film images can add a nice effect in coffee table albums.
• Artistic pictures for galleries
  

Why so many pros still use film - When they're not working most pros love pure photography like the rest of us.

Why I shoot film - There's a tremendous satisfaction in loading a roll of film with finite number of pictures and going out "on assignment."

• I have to make every shot count.
  
• It's an exercise in pure creativity to visualize how a picture will turn out when I can't see an immediate picture on a camera's monitor.

Maybe that's film's magic. It brings out our best talents on every shot we take!