Is print proofing an unnecessary expense?
Some studios are providing only online gallery displays or projected images in the studio. They feel it's easier and more economical for them (by posting online images) or more effective (with a studio salesperson working with clients) to work without paper proofs.
Or...
Will providing proofs give your studio a marketing edge and increase your profitability?
Studios who make proofs believe that the service differentiates them from other studios, particularly with traditional families who return to use their services for multiple events over the years. The studio owners also believe they get larger album orders when clients are left to choose their own pictures rather than being "pressured" to make a decision with a salesperson.
Our experience...even during this recession...has been that the studios providing proofs have been doing far better in terms of consistent event bookings than those that don't provide printed proofs.
It seems that people can more easily relate to pictures they can hold in their hands than they can to images on a screen or monitor. At least that's what we're hearing from studios that provide proofs "the old fashioned way." ______________________________________
Here are three ways we can give you pro proofs: Kodak Endura Lustre (E) With Studio Name & Copyright Watermark
Laboratory Corrected Proofs Our Technicians Correct the Color of Your Prints
Submit your JPEG images on a CD or DVD. We'll individually correct each image with the software on our pro-printing machines. Cost: 25¢ per 4" x 6" proof,,,$150 for a 600 shot event Or...
Send us your JPEG images via ROES online ordering. We'll provide individual corrections with Kodak DP2 digital enhancement software. Cost: 40¢ per 4" x 6" proof,,,$240 for a 600 shot event ______________________________________
Studio Corrected Proofs* You Apply Your Own Color Corrections
Make your own color corrections and save big dollars, while still giving your clients truly professional proofs. Submit your images online via our ROES Studio Corrected service or on a ROES formatted CD or DVD. Cost: 19¢ per 4" x 6" proof,,,$114 for a 600 shot event ______________________________________
Magazine Proof Books
6 Up or 12 Up Images on a 10" x 13" Page
Magazine proofs may be the ultimate proofing differentiator between you and your competitors. Each image is placed in sequence, with its JPEG number clearly shown below. You can include or sell the "Proof Book" to the family after the event.
Lab Corrected Proof Books - Cost: $235 per 12 up book for a 600 shot event; $310 for two 6 up books (2 books are required due to the number of pages). Studio Corrected Proof Books* - Cost: $135 per 12 up book for a 600 shot event; $220 for two 6 up books (requires 2 books). Add a removable leatherette cover for $35. ______________________________________
If you'd prefer not to print proofs you might want to check out our online proof posting through ImageQuix.
ImageQuix will provide you with an inexpensive, yet user-friendly interface for your clients to view and order their event pictures online. |