Is your online reputation killing your business?
To think rumors don't affect reputation would be a misstatement. In 2008 in only a matter of minutes, Apple, Inc. stock plummeted after a CNN iReport from a citizen journalist falsely reported that Steve Jobs had suffered a heart attack. Despite Apple's efforts to quickly stop the rumor, the news surrounding Steve Jobs' health cost the company billions of dollars.
Sometimes when companies do make mistakes, however, customers these days are not only finding out what went wrong, but the Internet is also making it hard for them to ever forget about it. Click here to find out how one bad decision cost Go Daddy $500,000 of business in just five days.
Through effective online reputation management, PilmerPR has recently helped a Toyota dealership turn one-time customers into long-lasting friends.
Find out how PilmerPR improved Toyota’s customer satisfaction rate from 93 percent to 97 percent in just a few short months—our blog has the entire story.
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| After you watch our video, check out our Brent Brown Toyota case study HERE. |
Some additional love from our staff ...
5 Google Penguin Training Tips |
Content Back on Throne in Google SEO Kingdom
- Have your keywords in front of you when you write. Place them naturally into the prose--don’t force them in later.
- Review your writing after you think you are finished; it should flow naturally when read.
- Place your most important keyword first in the Title Tag. Make sure, however, your brand name follows directly after that.
- Name images only if the image relates to the keywords you are focusing on.
- Forget about submitting articles to multiple sites to boost SEO. Google will demote, not promote you for that.
To read the entire article, follow us to our blog here. |
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Reputation
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"PilmerPR’s online reputation management has improved our responsiveness to customers. Their strategic counsel and personalized recommendations for each buyer have helped us resolve concerns and improve our online ratings across the board. This is something the large “social media suites” just don’t provide."
–Larry Terry, General Manager, Brent Brown Toyota Scion
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Caring
Question? |
If one of your customers was unhappy with your customer service, how would you make them a believer?
We'll give you a hint ...
(1) It's important to constantly scan the social web, and be on the lookout for posts that could negatively affect your brand.
(2) Reach out to your critics and show them you are listening. A little caring goes a long way.
(3) Build a relationship with your customers that turns them intoadvocates for your brand. |
About
PilmerPR |
PilmerPR provides world-class public relations and marketing communications campaigns for small to mid-sized businesses.
Our PR campaigns have helped Inc 500 companies produce exceptional results through strategic media relations, reputation management, SEO, social media public relations and community building.
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