Silo Marketing - A Thing of the Past!
There used to be a time when advertising in the newspaper, or your local yellow page directory brought in enough business for any company. Today, companies that are growing are going beyond the "traditional" forms of marketing and advertising, and reaching out to find new ways to grow their business. They are getting rid of a "silo" method of marketing (one message per marketing channel), and integrating multiple channels of marketing with a consistent message in order to have a broader reach and greater relevance in the marketplace.
Being relevant to your consumer base will go a long way to engage and gain new clients. Recent studies have shown that 72% of consumers are willing to use the products or services of a company with a integrated marketing campaign, but only 39% actually are hit with an integrated campaign - from ANY company.
Maybe you are utilizing a telemarketing campaign to gain new prospects - have you thought of communicating with those prospects on a monthly basis through email, keeping your name and message in front of them? If you are sending out direct mail pieces, how are you following up with those responses? Are you uitlizing social media?
At TeleContact Resource Services, we can take your marketing structure from a "silo" to a fully integrated platform.
To learn more our services, call us at 800-551-0567.