9 Marketing Tips from a Lemonade Stand

"But Daddy, I just want to give it away. Our neighbors are so nice, I just want to give them the lemonade." --- Sophie, age 6

Kids have wacky ideas --- and surprising insights. Plus they make you smile. See what you can learn from a simple lemonade stand.  read more

Your customers talk about you and potential clients listen. Over 10% of web searches are now for a local business, product or service. Like yours. The New York Times explains how you can monitor and even improve your reputation.  read more

Fixing or Ditching Your Business Card

Does your business card stand out? A printer shares seven ways to make your card --- and you --- memorable. read more

Do you even need a "bleached remnant of a dead tree" that's easy to misplace? Harvard Business suggests a greener alternative. read more

If stupidity got us into this mess, then why can't it get us out?
--- Will Rogers

Household names dig financial pits that can even lead to bankruptcy. Read about the foibles of celebrities like Nicolas Cage, Snoop Dogg, Steve Austin, Stephen Baldwin, Toni Braxton, Jerry Koosman, MC Hammer, ... read more

The Reflecting Pool

1. The least prestigious professions
2. Do you fail like Apple?
3. Do you market like a chimney repairer?
4. How Seth Godin sparks your flame of insight
5. Must-read: Selling The Invisible by Harry Beckwith
6. Is an Executive Physical worth the bother?
7. Four marketing lessons from an Executive Physical
8. Buying a video camera: can you trust the experts?
9. Insights from 291 business cards
10. eNewsletters Part 4/4: Results

I have known a great many troubles, but most of them never happened. --- Mark Twain

Creating this second issue was easy. Fun almost.

The first issue went out glitch-free last month and lead to a flurry of positive email. My three biggest fears proved unfounded

1. Only 0.9% unsubscribed
2. Only 4.3% of emails were undeliverable
3. No complaints under anti-spam rules

On the positive side

• 50.6% opened the email (an underestimate since readers of the text version on Blackberries etc can't be tracked)
• 21.6% clicked on a link (especially 10 reasons advisors aren't more successful and be findable)

That's a good start.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share. 

Pursue success.

--- Promod

What do your clients say about you?

6 reasons you aren't more productive

Fixing or ditching your business card

Celebrity tax foibles

The reflecting pool

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Promod Sharma
FSA, FCIA