The Reflecting Pool

1. The least prestigious professions
2. Do you fail like Apple?
3. Do you market like a chimney repairer?
4. How Seth Godin sparks your flame of insight
5. Must-read: Selling The Invisible by Harry Beckwith
6. Is an Executive Physical worth the bother?
7. Four marketing lessons from an Executive Physical
8. Buying a video camera: can you trust the experts?
9. Insights from 291 business cards
10. eNewsletters Part 4/4: Results

I have known a great many troubles, but most of them never happened. --- Mark Twain

Creating this second issue was easy. Fun almost.

The first issue went out glitch-free last month and lead to a flurry of positive email. My three biggest fears proved unfounded

1. Only 0.9% unsubscribed
2. Only 4.3% of emails were undeliverable
3. No complaints under anti-spam rules

On the positive side

• 50.6% opened the email (an underestimate since readers of the text version on Blackberries etc can't be tracked)
• 21.6% clicked on a link (especially 10 reasons advisors aren't more successful and be findable)

That's a good start.

Thanks for reading. Feel free to send your comments, questions and article suggestions. Let's learn and share. 

Pursue success.

--- Promod

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Promod Sharma
FSA, FCIA