How To Negate Your Competition

What people say, what people do, and what they say they do are entirely different things.
--- Margaret Mead

Saying "Poof!" won't make your competition go away but "owning" your niche can drain their power. This works better the smaller you are. read more

To keep a big client, plan ahead and be ready to react. The tips help you get new clients too. read more

Can You Turn Your Tagline Into A Question?

Does she or doesn't she?

Your tagline is probably a statement. Why not turn it into a question instead? That's what 18 memorable ads do. read more

What tagline? If you don't have one, create yours in three steps.Why not create your elevator speech too? Harvard Business School has an online tool to help you create and evaluate yours.

Secrets of Eight Self-Made Billionaires

To be successful learn from the successful. Self-made billionaires have done some things right. read more

The Reflecting Pool

1. So what if banks sell/promote insurance online?
2. How advisors fool you (and what you can do)
   
3. Three steps to keeping financially solvent
   
4. Why you can't (and don't) buy on price
   
5. Are you seen as a commodity (like a netbook)?
6. The best-kept secret for advisor success (McKinsey & LIMRA research)
7. Picking the right mobile internet solution
8. How effective are tax auditors?
   

You can now find previous issues by visiting marketingreflections.com. There wasn't much point telling you about this site until there was some content posted.

We crave convenience. Make yourself easier to find and you'll be found more often. Online, the costs are negligible.

Thanks for reading. Feel free to send your comments, questions and article suggestions. You can easily reach me by sending a Reply to this eNewsletter. Let's learn and share.

--- Promod

P.S. Pursue Success

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Promod Sharma
FSA, FCIA