Fly PR PUBLICIST SHANNON MCCONNELL NAMED
CO-EXECUTIVE DIRECTOR MARKETING, PUBLICITY
Shannon McConnell (photo credit: Al Overdrive)
March 11, 2025 (Los Angeles, California) — Fly PR has named Shannon McConnell Co-Executive Director Marketing, Publicity. Fly PR founder Ilka Erren Pardiñas says "Shannon is an amazingly talented publicist! And her marketing skills are massively impressive. She has great intuition, and an uncanny understanding of social media platforms."
Since joining Fly PR in early 2021, she has worked on national and international publicity campaigns for artists around the globe, including Thundermother, BillyBio (Biohazard) and Danko Jones for German metal label AFM Records, Nina Diaz (founding member of Girl in a Coma), The Oxys, Peter Laughner box set for Smog Veil Records (1991-2021), and several seasons for About…Productions. In 2024 she spearheaded the digital marketing campaign for the nascent Venice Heritage Museum.
"Without Shannon's commitment to spreading the word about our Grand Opening last year, we wouldn't have had the shockingly high turnout we did!" says Anthony Carfello, Manager of the Venice Heritage Museum. "Our big night was bigger than we could have imagined thanks to our partnership with Shannon and Fly PR."
After spending her preteen and teen years touring the United States, playing guitar and synthesizers in punk bands (most recently Anti-Feds), she built a strong presence online, running unofficial social media fan accounts for her favorite artists like My Chemical Romance and Green Day. Her accounts amassed thousands of followers on platforms like Instagram and Tumblr. She later earned a B.S. in Music Technology from Indiana University Purdue University – Indianapolis. In 2021 she moved to Los Angeles to pursue a career in the music industry.
After being hired as DragonForce’s managerial assistant in late 2021, she has continuously been part of the band’s social media team. After joining their touring crew, she was promoted to merchandise and VIP manager, where she personally engaged with tens of thousands of fans across the globe. In 2024, she was promoted to tour manager across multiple continents (a role she maintains in addition to her position at Fly PR).
Shannon says "My goals are to find the most authentic and engaging ways to further artists careers, and share their music and stories with the world. Getting to work with such a wide variety of clients at Fly PR keeps things exciting, and I always keep an eye out for artists and labels with fresh perspectives and great music.”
Fly PR was founded in 1994, and is respected in music, arts and entrepreneurial circles that seek a hands-on approach to publicity; the firm leverages media opportunities to draw a spotlight to emerging and overlooked artists while providing a grassroots work-ethic and authenticity to major label projects.
Shannon McConnell and Ilka Erren Pardiñas (photo credit: Al Overdrive)
Fly PR has worked with festivals including Monolith on the Mesa, Emissions From The Monolith, A Ship In The Woods, San Diego Music Thing, Sequencer LA (re:publica, Reeperbahn) and cannabis producers like Cannassentials, and continues their work with interdisciplinary theater company About. . . Productions. Ilka Erren Pardiñas served as Vice President of the Silver Lake Chamber of Commerce and as Executive Director of the German American Business Association. Fly PR maintains an unwavering commitment to the world of music, working with boundary-pushing artists like like avant-rock cellists Helen Money and Cellista, instrumental acts Blind Idiot God and Cortége, as well as choral ensemble the Mystery of the Bulgarian Voices featuring Lisa Gerard (Dead Can Dance), and leading campaigns for Smog Veil, AFM Records, Plowboy Records (Cheetah Chrome, The Ghost Wolves), Slope Records, and many more.
Fly PR has made an impact that goes far beyond publicity, with their dedication to uplifting women, POC, and LGBTQ+ artists and industry workers who’ve faced marginalization in the field.
Visit Fly PR online:
flypr.net
linktr.ee/flypr
facebook.com/flyprLA
instagram.com/flyprbuzz
flypr.bsky.social
linkedin.com/company/fly-pr
To set-up interviews
or to request press materials,
please email buzz@flypr.net.
Fly PR
select client roster (past and present):
- About…Productions (David Hidalgo & Louie Pérez/Los Lobos; Gaby Moreno; Nina Diaz)
- Acid King
- Allen Ravenstine (Pere Ubu co-founder)
- ANTiSEEN
- Backyard Babies
- Basic Elements
- Batusis (featuring Cheetah Chrome/Dead Boys and Sylvain Sylvain/New York Dolls)
- BEASTII
- BillyBio (Biohazard)
- Black Halos
- Blackfoot Gypsies
- Blind Idiot God
- Book of Knots
- Bottom 12
- Cabin Boy Jumped Ship
- Carnage Asada
- Cellista
- Cheetah Chrome (Dead Boys, Rocket From The Tombs, Batusis)
- Chevelle
- Chris Butler (The Waitresses, Tin Huey, The Numbers Band, Songs For Unsung Holidays)
- Cirlons (The Urinals, The BellRays)
- Commander Venus (Connor Oberst)
- Cortége
- Danko Jones (2019, 2023)
- David Thomas (Pere Ubu, Rocket From The Tombs, DT & two pale boys)
- Dead Boys
- Dead Meadow
- Derek Day (with Vernon Reid/Living Colour)
- Dirty Power
- EC8OR
- Electric Wizard
- Emissions From The Monolith music festival
- The Epoxies
- eX-Girl
- Eyehategod
- Fireball Ministry
- Girly Freak Show featuring Slymenstra Hyman of GWAR
- Gregg Turner Group (Angry Samoans)
- Helen Money
- Joe Lally of FUGAZI
- Karina Denike (Dance Hall Crashers)
- Lhasa
- Living End, The
- Monolith on the Mesa music and arts festival (Taos, New Mexico)
- Mother's Anger (produced by Michael Davis of the MC5)
- Motive Black (feat. Nick Rowe, Ray Luzier/Korn, Marcos Curiel/P.O.D.)
- New Christs (featuring Rob Younger of Radio Birdman)
- Nina Diaz
- Obnox
- Old Crow Medicine Show
- Orange Goblin
- Pagans, The
- Peter Laughner
- Pere Ubu
- Plea For Peace-Take Action Tour (featuring Alkaline Trio, Cave In)
- Ray Fuller (Whitney Houston, Anita Baker, Natalie Cole, Quincy Jones)
- Rocket From The Tombs
- Secret Chiefs 3 (w/ Trey Spruance of Mr. Bungle, Faith No More, John Zorn)
- SKOLD vs. KMFDM
- Sleepytime Gorilla Museum
- Speedealer
- Stinking Lizaveta (2001, 2023)
- Stoner Hands of Doom music festival
- Sylvain Sylvain (Batusis with Cheetah Chrome)
- Texas Terri
- The Briefs
- The Cutthroat Brothers (feat. Donny Paycheck of Zeke)
- The Derelicts
- The Dragons
- The Ghost Wolves
- The Hangmen
- The Morlocks
- The Operators/Brant Bjork (Kyuss, Fu Manchu)
- The Oxys
- The Pleasure Dome
- This Moment In Black History
- Thor
- Thundermother
- Toilet Boys
- Tommie Vaughn (author/musician)
- Trey Gunn
- Unknown Instructors (Mike Watt - Minutemen, fIREHOSE)
- Wino (The Obsessed, St. Vitus, Spirit Caravan, Hidden Hand)
- Venice Heritage Museum
- Zeke
...and many other notable artists and clients...
For more information please contact Fly PR:
T. 323-667-1344 E. flypr@flypr.net.
Artwork credit: Laurie Es.
Design work credit: David Etzen and redbar.
Photo credit: Al Overdrive.
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