• Roles of a sales engineer
• Structure of sales process
• Market segmentation
• Calculation of ROI
• Customer service as a differentiator in machine tool marketing
• Finance and commercial aspects
• Communication and presentation skills
• Social media marketing
• Applications of CNC Machines - Live demo with cutting tools, work holding and gauging equipment
• Reading Engineering drawing with GD&T Symbols
• Using measuring equipments
• Statistical process control - process capability and machine capability
• Applications of SPMs and tooled up machines for providing solutions
• Machine tool accuracy and testing

After undergoing the course, the participants will be able to -

• Gain In-depth knowledge about the roles of sales engineer right from customer engagement to closing the deal
• Learn about applications of CNC machines with cutting tools, work holding and gauging equipment
• Acquire communication and presentation skills as needed for sales and marketing
• Enhance knowledge about measuring instruments and SPC concepts
• Approach sales & marketing of machine tools including need analysis and projecting key strengths of the product and services in systematic manner

• Combination of technical and marketing aspects, presented in interactive manner.
• Pre-reading through online and assessments during the course
• Course will be in workshop style with active participation through activities, demo, exercise and workouts
• Delivered by industry experts of more than 30 years of domain expertise

• This course is meant for professionals with a experience band of 1-5 years engaged in sales and marketing function of Machine Tools, Accessoriesand other Capital Goods viz. Presses, Molding / die casting machines, textile machinery, Foundry equipment, etc.,
• Professionals interested in learning sales & marketing in a systematic way can also join

Mr. Gautam Doshi - Advisor, IMTMA
Mr. T. K. Ramesh - Managing Director, Micromatic Machine Tools - marketing company of the Ace Micromatic group
Mr. J. Prabhakar - Head – WIDMA Machining Solutions Group, Kennametal India
Mr. A N Chandramouli - Industry Consultant and Board member at Starrag India
Mr. T. K. Ramesh - Director, UCAM India
Mr. Vinayak D. Kamath - Sr. Vice President, Auto CNC Machining
Mr. M. Krishnamoorthy - Sr. Director, IMTMA
Mr. H V Rajashekara - Sr. Director, IMTMA