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What happens after a prospect becomes your customer or client will be the difference between a one-time sale and repeat customers.
You have spent a lot of money on your marketing to get a person to call and buy from you. How do you now convert them into
long-term working relationship?
The answer is that it will take a little effort and will cost a little money.
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Many people look at
booklets for a business as simply just for selling products, yet in service industries there is a huge opportunity to use a booklet. Still, why would you need a booklet for your small business?