Early this year we embarked on a new vision. One that is centered on our long history in San Luis Obispo County and the cornerstone of our family - the Avenales Ranch. When designing our label for the Avenales Ranch Wine we wanted to incorporate everything that we believe in and what the ranch means to us as a family. The label highlights the foundations of our wine and land; Sustainable Farming, Sixth Generation, Small Lot, Old Vine, Paso Robles Highlands, established in 1875, our cattle brand, the vineyard that it is sourced from, and of course the family name.

We continue to make the same great old vine Petite Sirah and we are excited to add a white and rose' to our lineup. Each label also has a different flower that can be found on the ranch; Lupine on the Petite Sirah, Buttercups on the Chenin Blanc, and Owl’s Clover on the Rosé of Valdiguié. Check out the label on our website and discover the grit behind our new brand - Avenales Ranch!